Northwest Arkansas Fashion Week’s Bridal Show 2019
In 2019, I took a chance and bet on myself to do a show that would ultimately change my life forever. I showcased in Northwest Arkansas Fashion Week’s Bridal Show. Prior to this, I hadn’t done anything bridal and only dabbled in formal wear but nothing to this extent. This show changed my brain chemistry by the way it challenged me and thrusted me so far out of my comfort zone that I had to find a new one. Once I got a taste of formal wear, I was hooked!
The Birth of E by Ellena.
The collection I presented in this bridal show was bold and colorful. I’ve come to terms that my design style surrounds making a statement and that’s exactly what this collection did. It was inspired by flowers. My idea was to not only design bridal gowns but also incorporate designs for bridesmaids, wedding guests and alternative looks for the bride.
This collection was originally deemed “Bridal by Exclusive Company” (Exclusive Company was rebranded as Exclusive the Label in late 2020.) but ultimately laid the foundation to what is now E by Ellena, a specialty design house dedicated to creating formal wear and bespoke pieces that cater to women.
